Kat Zarabanda

SaaS • Digital Platforms • Conversion Optimization

I design things that work—and make them impossible to ignore.

With 18+ years of experience, I move across UX/UI, product design, web experiences, and brand systems with one clear focus: turning ideas into digital products people actually use, remember, and convert on.
I’ve launched 400+ websites, platforms, and digital experiences for clients around the world—combining strategy, design, and execution into work that performs as well as it looks. From early discovery to live product, I connect user needs with business goals and build systems designed to scale.
I don’t fit into a single title—and that’s intentional.
I work across roles like Product Designer, Web Designer, Design Strategist, Webmaster, and Graphic Designer, adapting to what each project truly needs.
Remote-first and globally experienced, I collaborate with distributed teams across the U.S. and Latin America.
I’m also an active contributor to the WordPress open-source community, mentoring students, while helping shape more accessible, collaborative digital ecosystems.

I believe great design isn’t just seen—it drives action.

What I do

Conversion & Funnel Optimization

Analyzes user journeys and optimizes interfaces to eliminate friction, enhance usability, and significantly improve conversion rates.


UX Strategy & Research

Conducts in-depth user research, stakeholder interviews, and competitive analysis to uncover insights and define UX strategies that align business objectives with real user needs.

Scalable Design Systems

Designs and builds scalable, consistent design systems and component libraries that speed up development while maintaining brand alignment across products and teams.

Product Design (End-to-End)

Leads the complete end-to-end design process — from discovery and wireframing to prototyping, usability testing, and delivery — creating intuitive, high-performing digital products.

How I Work

Impact

+%
client audience growth
+M
users reached
across platforms
+%
digital experiences designed

Selected Work

E-commerce UX
Donations System

Let’s work together

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